In order to carry out trade marketing and promotional actions effectively. In order for loyalty programmes to bring the intended effects. But also in order to:

• plan and carry out effective and personalised sales actions
• use the available information on the market effectively to research their distribution and shelf share
• present the aggregated data in specially prepared reports
• support sales actions
• manage in-store training effectively
• plan and execute product promotions

Last but not east, to appropriately manage resale.

In order to satisfy these and similar needs of our clients, we created our Trade Marketing Support System — a solution awarded in 2007 as the world’s best business process improvement tool, already used by the leaders of consumer electronics and household appliances industries.